It may have an online behemoth behind it (having been sold for a reported £400m), but the MatchesFashion Marylebone boutique is still both a local and destination store for the stylish shopper. As much drop-in fashion clinic as shop, customers can enjoy a calendar of events throughout the year. This year’s summer celebrations start this month when guests can mingle with the designers behind womenswear vacation brands, Horror Vacui, Álvaro, Gioia and Wiggy Kit and shop the looks. Recommended for the shopper – both male and female – who wants to be first in line for the most stylish new brands.
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